Ways to Use UTM Tracking
Now that you know what UTM codes are, what you can track, and how to create them, the most important question still remains: why should you actually use UTM codes to track your marketing campaigns?
- Know Where Your Traffic Comes From
The most important reason to use ecuador phone number library UTM tracking is to know exactly where your website traffic is coming from. You can do this using the campaign, source, and medium parameters.
Google Analytics displays default channel groupings in their interface.
However, you can track sources more precisely using UTM parameters. UTM tracking is particularly useful for understanding your referral and direct traffic in Google Analytics.
In Google Analytics, you can go to Acquisition -> All Traffic -> Referrals to see which sites are generating traffic.
Let's say you have written 10 posts on your blog page and you want to know which post exactly generated traffic, what should you do?
By adding &utm_campaign=post-of-name to the end of your link on your blog, you can see which posts are generating traffic in Google Analytics.
Direct traffic is often another mysterious traffic source in Google Analytics. It primarily includes visitors who type your URL directly into their browser or bookmark your page.
But direct traffic also includes visitors who click on links in emails, e-books, and other offline marketing materials.