In-store and in-person marketing is still a major part of a 360-degree marketing campaign for most companies. What you say in person and what you display in your store or office should be consistent with what you say in your digital marketing. In-person tactics can include going to trade shows, attending local events, getting involved in your community, making sales calls, and going to networking events. It’s a high investment, but it pays off in the long run. Having your brand at large-scale events can definitely build your network and give you visibility.
Co-Branding or Brand-to-Brand Collaboration
It can be very productive to connect honduras phone number library with brands that are relevant to your industry or that can enhance your brand’s functionality. Cross-branding can be mutually beneficial for both brands as both can leverage the other’s consumer base to market and sell their products or services.
Website
Remember that the end goal of all your digital marketing campaigns is your website. Whether it’s a landing page or a services page with a web form, you need to provide the visitor with a great and seamless website user experience (UX).
Make sure to include calls to action on your high-traffic website pages, such as service pages and blog posts, to capture leads to add to your CRM and lead nurturing.
As Google’s machine learning has advanced, SEO has become a very interesting science that requires more attention. Interestingly enough, however, Google has become incredibly adept at recognizing natural and valuable content. Therefore, it is imperative that your website content is also optimized for SEO from the very beginning so that your brand is found organically when potential customers ask Google questions about the answers you provided.
When it comes to a website as part of a 360-degree marketing strategy, landing pages are essential. Sending targeted prospects to a specific page for the campaign they found you on will add to the consistency needed in this type of marketing.