It takes money to make money in your eCommerce business . You need funds to invest in marketing and promotion until you are generating revenue. For some business owners, every penny goes into building the online store, which means marketing must be done on a shoestring budget. If that’s you, fear not – many of the options on this list are free or low-cost. You can reinvest in your online marketing budget to accelerate growth as you begin to generate sales.
Free eCommerce Marketing Growth Plan
Learn to dominate search engines with search engine optimization (SEO)
SEO involves multiple things, and trying to master chinese overseas africa database everything at once will overwhelm you. But that shouldn't stop you from getting started and learning more as you go.
Start by putting yourself in the customer's shoes. What does your target audience think about your products? How do they talk about them? What do they want to know?
Conduct keyword research to find out what people are searching for in relation to what you offer.
SEO is what helps you attract organic traffic from search engines. To make a good impression on your site visitors, provide valuable information for people at all stages of the buyer’s journey.
Inform and Educate with a Blog
If you haven't started a blog on your website yet, you're missing out on the opportunity to take advantage of free traffic from search engines.
Consider each blog post as an opportunity to drive more traffic from Google search results, but more importantly, as a way to offer value to your target audience.
Use that list of keywords we just talked about as a basis for blog content ideas.
As you create blog content, optimize it for a specific keyword (and a couple of related secondary keywords) and focus on on-page SEO. Pay attention to search volume, as this can give you an idea of how much traffic you can expect from a high-ranking post. This includes:
Include the keyword in your page and post titles
Write a compelling meta description that includes your keyword. Your readers will see the meta description before clicking on the post, so it's best to have a call to action.
Include the keyword where appropriate in the content
Optimizing your image's ALT text
Link to other pages on your site where appropriate for more information.
Link to external sites where appropriate to provide value to your readers.
Use your blog to frequently share company news, tutorials, tips, and other resources related to your products and the lifestyle that surrounds them.
Share it on your social media channels every time you publish a new blog on your site.
Research shows that for every $1 you spend on email marketing , you'll get $42 back. With a 4,200% return, there's no reason not to invest in email marketing.
Starting an email list means you have contact information for your audience, whether they are current or potential customers. You can reach out to them in their email boxes and have a direct connection with them.