Content is essential for a marketing strategy, being considered the future of efforts. But how can you apply it strategically? Learn about content intelligence and how to direct your efforts in that direction.
This text is an adapted translation of the post originally published in English on the HawkEye blog and can be read in its entirety here .
What is content intelligence?
"Content intelligence is the technology that netherlands email list 6 million contact leads provides data and insights for your own or other people's content, with the goal of increasing marketing results."
Notice that we're not talking science fiction here. This isn't about The Terminator stealing your job as a creative marketing professional.
Here, we are talking about using data science software to bring you valuable insights, which will help you do your job better.
The best marketers are the ones who gather some data and are able to draw valuable lessons. They interview customers, sales reps, and prospects to develop a broader view of what type of content they need to create to reach their audience.
Generally speaking, the market has already studied various news articles and marketing research to make strategic decisions based on data.
That approach is not wrong. However, we now have technologies that can be applied to bring more objective data to complete this scenario, inspire our marketing strategies and guide creative processes.
So the scenario is as follows:
Internal data : This is the data that is most accessible to your control, that is, information that is in Google Analytics, in your CRM, in your marketing automation platform, in your business intelligence system, etc.
External data : This is data collected on the Internet, which is constantly created and consumed by your target audience or marketing person.
Both types of data are essential to capturing as much information as possible. If you don't know how to read and learn from your company's internal data, you'll have a hard time understanding what is possible or not to apply to your business.
Likewise, if you don't stay up to date on what other companies in your market are creating and doing for their audience, and if you don't study how your audience is actually reacting to them, you won't be successful in your strategy either.
After all, no one should produce content in a vacuum: we have to listen to what the audience wants.