When developing in Salesforce Marketing Cloud , you will often be faced with the question of which language to choose, and as usual, the answer is it depends . It depends on whether the development is in an email for simple customization, it is in a cloud page, if you need to interact with the creation of Data Extensions, or activate automations, etc. And other variables also influence, such as when the differences are not many, or there is a preference for one type of coding or another.
AMPscript
Ampscript is Marketing Cloud 's proprietary code , which is why it is fully adapted to the needs of Marketing Cloud: customizations, creation of landing pages, SMS and push sending, and more advanced aspects that you can also perform with this language.
It is designed to be as simple as possible and whatsapp number philippines its syntax is very intuitive , so that even non-technical profiles can delve into this language to make customizations and then do more sophisticated things.
AMPscript Features
AMPscript can be used to:
Personalize email communications using your users' information and even additional data in related tables.
Create any combination or complex logical structures with dynamic content.
Clean and format data.
Add dates or calculations on them : x days until ….
Create dynamic pages or pages that perform complex data transactions.
ampscript
And these are just small and simple things that can be done, but that can give infinitely greater value to all your communications to adapt them to each need and moment of your users.
Type of functions Description
API Using this language, interactions can be carried out with Marketing Cloud through SOAP-API
Contacts Subscriber information can be modified in All Subscribers
Content You can manage content elements, images, texts in emails, etc.
Data Extension You can modify and consult information about Data Extensions
Date Time For date management
Encryption Functions for encryption and decryption
HTTP Get, post
Math Basic Mathematical Functions
Microsoft Dynamics CRM Interact with Microsoft Dynamics CRM
Salesforce View, insert and update information in Sales, Service Cloud data and Marketing Cloud
Sites Functions for managing Cloud Pages
Social Using Social Sharing Features in Email Studio
String Managing text functions
Without a doubt, one of the great advantages of Marketing Cloud is that it has several languages to include in its different elements: emails, cloudpages , SMS messages, push. This gives unlimited possibilities for using the tool and adapting communication to the user.
Advantages and uses of Ampscript in Marketing Cloud
Emails with total personalization and commercial relational level
Emails from virtual stores with multiple possibilities: abandoned cart, purchase confirmation, re-engaging dormant customers, suggestions for complementary products, and much more.