Although throughout the article we have been looking at different tools that you can use to check certain characteristics of the page or perform some optimizations, we are now going to briefly look at some web analysis tools that can be useful in a generic way when analyzing your page:
Google Search Console
This tool allows you to see which pages are indexed in Google, their speed, their responsiveness, if they give any type of error, etc.
It also allows you to see how visitors actually arrive at the website, as you can see what concept was placed on Google, how many impressions it had and how many clicks it generated.
This way you can optimize your content based on these searches and improve the CTR of the page, since date and city filtering can be added to obtain more localized data.
Search console analyze web visitsIn addition, you will find other interesting data such as, for example, through which pages or devices they arrive, the average CTR, the average position in Google, clicks or total impressions, as well as possible indexing errors, which, without this tool, you would not be able to know.
Google Analytics
It will help you analyze the reach of your page, especially visits, but also other user behavior through GA events.
Among its strengths, this Google tool can help you find out:
Channels and acquisition.
Landing pages, page views, and navigation paths.
User behavior on the website: bounce rate, time on site, etc.
Additionally, you can compare metrics with other periods or other channels to see more enriching comparisons and use the objectives to analyze the funnel conversion.
Analytics analyze web visits
Semrush / Moz / Ahrefs
These three tools are a clear example of how to properly analyse your organic traffic. All three agree on doing a keyword analysis (evolution of the number of keywords positioned according to the position in Google), changes over time, what keywords they are and according to which market.
But they don't just stop at keyword analysis, they also offer other types of interesting information for working on SEO, such as Domain Authority, incoming links pointing to the website and referring domains. In short, they focus on the analysis of the organic channel and the reach of the website through this channel.
They also carry out SEO audits in which they suggest improvements south africa numbers that you can make to climb positions in search engines.
analyze website visits
Hotjar
It allows you to monitor user behavior (where they browse, where they click, where the cursor points, the escape points through which they leave the website, etc.). This tool is included in the heat maps, ideal for restructuring your website based on the behavior of users on it.
Ask the user
On your own page you can include small chats, questionnaires or forms asking the user's opinion, whether about the usability of your website or what content interests them, etc.
Competitor analysis
Another way to know what improvements to implement on your website is to analyze your competition. We tell you more here .
And that's it for this article. I hope it has served as a starting point for you to reflect on how to perform an analysis of a website and see which elements you should review. As I have told you, there is no exact science about what works best, but I can assure you that analyzing these points is the first step you should follow to optimize your website. Then, A/B tests will help you find the winning combination for your target audience.
And don't forget that this analysis and improvement of your website should be something you do periodically.
I would love for you to tell me in the comments if you have applied it and if you have obtained results. Are you up for it?