Have your social media content, website and blog content, webinar activity and other content marketing efforts taken a back seat during the pandemic? Don't worry, this is the case for many SMBs right now. But now is the time to refresh your online presence and reconnect with customers you haven't heard from in a while, as well as attract new customers.
Use this "reboot" as an opportunity to fine-tune your marketing plan and make sure you're using all of your channels to communicate important announcements about new openings, new products or services, changes to hours or locations, events, and more. If you haven't sent an email newsletter in a while (or maybe even never), now is the time to create one - even if it's a very short one.
Send the newsletter to your entire mailing list lithuania phone number or segment it into specific audiences. Let existing and potential customers know what you've been doing with your business over the past few months and share any news about your reopening and other future events.
Implement voice-activated search and “near me” functionality
Voice-controlled features such as Google Home and Amazon Alexa, as well as mapping apps such as Google Maps and Google Places, have become an essential part of the local shopping experience. In addition, the use of searches for “XY near me” has increased dramatically in just a few years, as have searches for local product availability and other location-specific searches.
According to Google, 82 percent of all searchers use local searches with the "near me" feature. These types of searches are a significant business driver for local businesses, so you want to make sure new customers can find you exactly when they need your product or service most.