These responses may be directed to the original post or serve as a reply to other comments.
Users can also tag your account or other users' accounts in their comments. Encouraging a more interactive and engaging conversation around your content.
Here's an example from Reddit showing the number of comments a post has:
An example of a Reddit post about "What is your favorite GPT Chat productivity hack?" showing the number of comments it has
Why comments are important
Comments show a deeper level of gambling dataset engagement than reactions. And they are a very important KPI in social media. Because content with a lot of comments can have more visibility.
You can monitor comments to better understand your audience's preferences. To help you improve your social media management strategy .
- Times shared
Shares occur when users repost your content to their own social media profiles.
They may share your post as is, or they may add their own thoughts to it.
When they add their own thoughts, they can offer more context and added perspective to the content.
Here's an example from TikTok showing the number of shares a video has received:
An example of a TikTok video from Insider News showing the number of shares a video has received
Why actions are important
A high number of shares can significantly increase your visibility on social media and attract new followers.