Web ads do not always convert when they are submitted, and the results change significantly due to factors such as CTA placement, button size, and text. In order to improve the results, "what kind of arrangement", "if any size", "whether conversion rate improves" must be actively AB tested.
For LPs, you should also use heatmap jack database tools, access analysis tools, etc. to improve your site.
・I want you to read it, but it is not read
・Individual places where many users have left
・Conversion point
You can grasp such as.
You can improve your scroll rate and click rate by using the tool to find the challenge. Instead of ending such a test once, always keep improving.
Four. Always keep producing content
At BtoB sites, the attitude of always producing content is important.
Draw a customer's customer journey and provide content suitable for the prospective's condition.