So how do you set the "reference score" or "specific action"?
Companies can determine what they have met job database their MQL requirements, and what they do with "reference scores" and "specific actions."
That's because MQL is supposed to receive support from the marketing department for inside sales (or sales if not). The highs and lows of the criteria are different depending on what kind of lead the department that takes up the MQL has.
For example, if you are a company with an early inward sales approach to the leads you earn, the MQL criteria will be relatively loose. On the other hand, if there is no inside sales and the sales also correspond to MQL, you should adopt a standard that takes into account the resources of the sales. Otherwise, you will be more likely to hand over your MQL but not get enough care.