In fact, any company needs to increase B2B is no different. Marketing and negotiations don’t always work out: a lead can orbit around your brand for a long time without ever buying. How can you stop wasting precious time? Prospecting. Prospecting is the process of finding potential customers who are genuinely interested in purchasing and making them more interested in your company's services.
Let's talk about it better. In this photograph a woman is trying on a dress in a clothing store B2B and B2C Leads and Prospects: A Dive into the Buyer's Journey From the marketing
changsha mobile phone number list vocabulary, the prospect is “a lead qualified for sales”.So it is a potential customer who is in the Decision stage, along his Buyer's Journey. Maybe a little recap can help us? Let's do it.
The “customer journey” begins when the customer is still an unqualified user who becomes aware of having a problem or a need. This first phase is called Awareness; They come face to face with your brand, for example because they did a Google search and found an article on your company's blog that answers their questions. They find it interesting to resolve their situation. They sign up for the newsletter, or start following you on social media.