A more delicate referencing to set up.The way to perform a search on a mobile is different from that carried out on a fixed workstation. The user experience is indeed different from a computer to a smartphone. On the latter, the search is more targeted. Mobile users respond to a specific need, unlike Internet users who often get “lost” on the web and search using more vague keywords. This is because the time spent browsing is different from one medium to another. The keyword strategy, during the search, will therefore be different and more complex on a responsive site in order to meet the expectations of the different targets.
The problem of content:the editorial charter as well as the density of content depends on your target and the media on which it navigates. It can be difficult to integrate content that will meet the criteria of both Internet users and mobile users. On a desktop format, the screen is spacious and in an idea to improve its referencing we always seek to provide dense and quality textual own database content. All accompanied by beautiful visuals to make our site more graphic. The problem of the size of the screen then arises. This differs from one media to another but not the content which must remain identical. We must find the right balance point. On the development side, there are of course solutions allowing in particular to lighten the content on smartphone by hiding certain elements such as images, blocks of text, etc. However, these hidden elements must also load on connection which can affect the data download time
The advantages and limitations of mobile sites
Mobile sites are sites in their own right. This is therefore a new version with a unique URL, adapted content and even a different design if you wish. This web solution is more applicable to companies where the activity is closely linked to the mobile support. Its core target from a strategic point of view will essentially consist of mobile users.
Mobile versions have strategic advantagesfacing responsive design technology by allowing you in particular to have two different products: a desktop site and a mobile site and thus develop two personalized approaches according to your target.
Your SEO can thus be pushed even furtherby implementing two different keyword strategies tailored to the content of each medium.
Possible interconnectionwith some native features of the phone (GPS, NFC etc.).
However, this solution also raises some significant limitations, such as having two websites and therefore two different administrations that will multiply the time spent managing your website. Regarding the content, it is important that you be careful not to duplicate the text from one medium to another but to build two unique contents in order to avoid "duplicate content". This would distort your SEO while taking the risk of finding yourself blacklisted by Google.