It is important to carry out a social media audit to:
– Have a clear and objective vision of your situation on social media
– Identify opportunities for improvement
– Better allocate resources and budget
– Align the social strategy with company objectives
– Measure the ROI of social media activities
The benefits of a periodic Social Audit
We’ve described the tools of the trade and the steps to follow, but we haven’t yet said why you should conduct the Audit from time to time.
Repeating this operation periodically (for example every 3, 4 or 6 months) allows you to always have an updated photograph of your social profiles, especially in terms of performance and results.
If your strategy is working, you’ll have the right information to uae cell number continue growing, isolating mistakes and strengthening the factors that determine your success.
What are the most used tools for a social media audit?
Some of the most used tools to conduct a social media audit are:
Stories about the brand itself: awards, recognitions, events, etc.;
Stories of customers who use a product and have added a tag to the company profile.
When you create such an engagement that users feel comfortable posting and tagging your brand, it is called user generated content. It is therefore content generated (for free) by users and customers. These stories have a great value, because each follower can become an influencer in their circle ;
Stories about current events or focused on topics related to the brand's values;
Stories that meet the tastes of the community.
These tools offer analytics, monitoring and reporting features to deeply analyze social media performance.