Currently there are many online services, which allow us to verify the effectiveness of the Web activities we are carrying out, through the website.
11.1 Analytics is a free service offered by Google
It is essential to connect your site to Google Analytics , as it is possible to verify a lot of information and improve your Web Marketing and Social strategy .
For example, through Analytics, you can check the acquisition of traffic. Then establish the origin of the users, divided by type of source: Search, Direct, Referral cmb directory Social, Email, Other. Not only that.
In fact, Google Analytics also allows you to check the specific pages visited by users, with the relative navigation path (Behavior Flow).
Very important aspect because, in this way, we have the possibility to see the entry pages. That is, the pages through which the user enters the site.
In fact, the entry page to our site is not necessarily the Home Page.
And just as we can check the entry pages, similarly, we can also check the exit pages.
This allows you to understand whether the user has found what he was looking for or not.
11.2 Google Analytics data for your e-commerce
This information is not a given. In fact, it is often essential. Especially to understand the user's behavior when browsing our online store.
Knowing how Google sees and interprets our site is fundamental.
Google is our best ally.
If we do not communicate correctly to Google what we do, it will not present us correctly on the Web. Drastically reducing our business opportunities.