Advertising on Facebook allows you to promote your website, among other things. But the same goes for your company page or a specific message. It's up to you. This means that, for example, your ad could focus on getting additional visitors to your website. Visits would be essential for this.
However, it could also be an advertisement to gain additional ' likes ' on your company page. This would increase popularity levels. Facebook will help give visibility and a greater reach to your pages.
Additionally, you can also choose to promote an individual last database post that you have recently published. This option is ideal if you are offering a special discount, a new service or launching a new product. You will be able to ensure that it receives the visibility you want.
Types of Facebook ads based on objectives
To ensure that your Facebook ads help you achieve your goals, it is essential that you choose the right type of ad. Something that the platform itself can help you with. Simply indicate which objective is your priority and Facebook will tell you which ad format is appropriate:
Clicks on the website
Website conversions
Interaction with the page post
I like the page
App Installations
Interaction with the application
Local diffusion
Responses to events
Request for Quotation
Video views
Ultimately, Facebook offers you great opportunities and will provide you and your business with great benefits. All you have to do is follow the appropriate instructions step by step, create a good campaign and launch it. The rest is up to you to modify as you wish.
If you want to build an effective Facebook ad, you should take all these factors into account. Only then will you be able to take advantage of the immense potential of the network of networks.
Do you need to increase your presence on Facebook?
At Antevenio we have the technology, experience, method and human team to advise you on your social media activity.
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