This same virtuous circle I just described can also occur in reverse: You share uninteresting content, you get no engagement, you lose Edge Rank, fewer people see your next post, you get fewer engagements, you lose Edge Rank…
If you are, like me, in the group of regular readers of digital marketing posts who find the keyword “quality content” gives them cramps and makes them want to vomit, fans data don’t worry; in this post I’m not going to give you the typical catechism on “quality content.”
Quite the opposite.
“Quality”, “quality”… Quality for whom?
And the truth is that quality content as a generic concept is a fantasy . Quality content… for whom?
For me, a 3,000-word post talking about the attacking variants of the FC Barcelona trident is super interesting, but for my wife, that reading would be Chinese torture.
Just like I am not the least bit interested in the outfits that will be most in fashion in Winter-Spring 2016 and it is quite possible that she wants to take a look at them…