Asking for permission before sending any email is a healthy way to maintain a clean email list. Make sure you have the recipient’s consent to send you relevant messages. You can ask for explicit permission from your subscribers by giving them two opt-in options: single opt-in and double opt-in. Basically, single opt-in means that the user only needs to opt-in once and they will start receiving your emails. Double opt-in means that the user has to subscribe to your list and then confirm their email via discuss data another link. Tip : When asking for permission, give them the option to double opt-in as it is a legal requirement in some countries.
Let your audience decide what to subscribe to
According to data collected by HubSpot, 69% of U.S. email users unsubscribe from email lists because the sender is inundating them with unwanted emails. You don’t want to be one of those 69%! Create a strategy to prevent subscriber burnout by checking to see if a recipient on your list has a new email address or prefers not to receive emails about a certain topic. You can also choose email marketing software to do this work for you. Email marketing automation software like Mailchimp and ActiveCampaign offer a subscriber preference center feature that makes it easier for you to choose the optimal sending frequency.
Re-engaging dead/inactive subscribers
Revive Dead Subscribers by Rekindling Their Interest – Take action if your subscriber doesn’t click on the link embedded in your email or just seems disinterested even after you’ve tried to reach out to them. It’s time to reignite the fire by developing re-engagement strategies that will make them pay attention to you again. You can do this by writing a clear and engaging subject line that will make your subscribers click on your email. You can also personalize your emails by segmenting your audience accordingly. Pro tip : Offer free gifts to your subscribers or run a giveaway campaign. Who doesn’t love free stuff!