The SEO or Search Engine Optimization approach is adopted by many companies because of its relevance. Indeed, the Internet has taken a prominent place in consumer habits. As a result, companies and various professional players have become aware of the challenges of good visibility on the Web. This is why different strategies are used to boost the visibility of a site and establish its reputation. They also allow you to generate leads and, incidentally, find new customers. The content strategy is the most common in terms of SEO approach. In this sense, we will particularly focus on the concept of semantic cocoon .
Definition of the semantic cocoon
The semantic cocoon is a concept that was born in 2004 thanks to the French SEO Laurent Bourrelly. The latter became aware of the importance of website SEO by effectively linking them together thanks to a good internal mesh and a relevant structure. Moreover, the definition of the semantic cocoon is clear. The strategy consists of creating different pages on a specific theme in order to cover a specific subject as widely as possible.
Parent, daughter and sister pages are then created to answer all the questions that Internet users ask themselves. Then, well-contextualized links are burundi lists placed on each page in order to connect them together. The objective is to answer all the questions of Internet users on a theme by referring them to specific information. This is a common technique learned during SEO training based on netlinking, crosslinking and so many others.
The steps for setting up a semantic cocoon
It is not easy to develop a semantic cocoon. You must enrich semantic SEO by defining a theme, but especially keywords on which you will position yourself. Here are the creation steps for those who wish to know how to identify a semantic cocoon in order to boost their visibility:
Define personas: this step is essential in order to
directly reach targets and adapt your strategy
Choosing the right keywords: these are the queries on which you
will position yourself in order to define the type of content and enrich the
structure of your site
Implement the silo structure: siloing is a technique specific to the semantic cocoon that consists of establishing different silos for each keyword. This is the case for shorter specific keywords, but also for long tail keywords. These are more detailed queries from Internet users in the form of a phrase or association of keywords.
Establish internal links: the particularity of the semantic cocoon is also to connect the parent, daughter and sister pages together by creating links on the different requests. You must then structure the internal mesh of your site well
The last point that should not be underestimated in the implementation of a semantic cocoon is of course the content. Search engine robots check the enriched structure of sites, although Internet users mainly base themselves on the quality of the content offered.