Time The person at the center, then. But what is the most insufficient (and therefore precious) resource of these people, of these potential customers? Time. So communications that interrupt the user, making him waste time, are worn out and not very functional; instead, space is given to activities that in “ pull ” mode attract the spontaneous consent of the user, accompanying him towards the message that a brand wants to convey. Everyone will have to make a creative effort to understand what these winning activities are, which will necessarily be an aggregate of creativity, innovation and intrinsic needs of users.
But what to put inside the central message australia database directory of each company (or hotel)? Your strong point, what distinguishes you, a concept that in marketing is expressed in the Unique Selling Proposition, your weapon to sell, to convince. Objective numbers Studying your industry before acting and analyzing the results after the marketing action are two phases that continuously trigger each other. Both share a common element, namely data. Especially in marketing… A person without objective data is a person who has opinions.
A strategy, therefore, must be SMART, in the sense given by the acronym of Specific – Measurable – Attainable – Relevant – Defined (over time). I will not say more: the detailed explanation should be savored in Alex's book. Details, people at the center of the strategy,, study of objective data : these are just some of the more theoretical-strategic concepts that must be pursued in a marketing strategy, both online and offline, in tourism marketing or in any other sector.