Best Employee Communication Campaign
In late November, MVF won the ‘Best Employee Communications Campaign’ award at the Drum B2B Awards, recognising the efforts of the ‘performance engagement committee’ assembled by head of internal communications Anna Silver to drive business performance and staff engagement during early 2021.
The submission details how a group of MVFers created a ‘Supercharge January Bingo’ campaign that brought focus and fun to the business and enabled the MVF to fresh list achieve its goals after a challenging backdrop of cancelled Christmas, ongoing looming pandemic and remote working.
Working with department heads, the performance engagement team issued each business stakeholder with a personalised card that combined business activities relevant to their role, such as ‘launch three new ad formats’ or ‘create five new creative assets’ with wellbeing activities such as ‘complete an hour of outdoor exercise’ or ‘listen to a wellbeing podcast from our resource library’.
To further increase engagement, every Friday at 4pm, a selection of our most outgoing MVFers hosted an individually themed awards ceremony via Google Hangouts, where each MVFer who crossed a line that week received a random prize. The hosts of the live streams put their dignity on the line for the sake of engagement with one MD eating a raw Scottish chilli on air, another MVFer playing ‘lucky egg’ and cracking raw eggs over their heads, and another seeing how many marshmallows they could fit in their mouth.
With the blessing of the executive board, the performance engagement team added an element where the more targets were met, the more money we raised for our charity partners. We asked MVFers which charities they would like to raise money for and decided on FareShare for the UK and Direct Relief for the US – both charities fighting hunger and food waste.
Director of PR and Communications, Grace Garland, comments: “I’m so proud to have been nominated for this award and thrilled to have won! Bringing everyone together behind a goal in a way that delivers not only critical business results but also a positive effect on wellbeing, engagement and our charitable partners just proves how communications can be a positive driving force in a business. MVF is constantly proving that it doesn’t have to be business results or wellbeing and this is just another example of how we’ve proven that the two can go hand in hand.”
The initiative was so effective that we will run it again next year in the hope of repeating the success.