Based on our understanding of work in a company, a good B2B Marketing and Industrial Sales consultant cannot be anything other than a great External Project Leader. No more, no less.
One of the major problems of industrial companies is their very siloed and vertical culture. The need to break silos and work horizontally on projects to adapt to changes is essential but very difficult to achieve.
When working on projects, transversality beyond the walls and departments of the company is vital, which is why, in our way of understanding B2B Marketing and cyprus lists Industrial Sales Consulting, it must be about leading projects with measurable results and the ability to connect different departments with clients and with external professionals. Injecting energy and an external face into these processes with the client at the bottom... can't be a bad idea!
Working with people, connecting with them, complementing each other, listening and envisioning a common goal is vital. Full immersion.
Gone are the days of consultants sitting in the boardroom or office to deliver the project a month later via email.
For btrueb, today's Marketing (or the relationship as a differentiating and driving element) is too important to be left only in the hands of the Marketing department.
If we seek to increase the empathy level of an organization and differentiate it in its way of relating (for us Marketing) then we evolve from Consulting to a PROJECT MANAGEMENT of B2B Marketing and Industrial Sales.
- Applied and …..deposited knowledge!
Without a doubt, knowledge and experience are two great assets to outsource in the role of a B2B Marketing and Industrial Sales consultant, but… is the application of knowledge only in strategies or tactics sufficient? Not for us.