In some cases, the content is so valuable that participation in the group is paid… (the secret group of Digital Marketer Lab is said to have over 12,000 paying users). . Bringing people closer to products and services more easily and without barriers (this is certainly the most delicate point). No Spam. A group is not yet another way to “show your unwanted content to users”. It is a very delicate channel to manage and more difficult than a fan page , because it does not provide for unilateral communication from A to B, as almost always happens in fan pages, but is a two-way, indeed multilateral , communication between various people.
Speaking of spam, a group chat for cnb directory up to 250 people or audio and video calls for up to 50 users is also being rolled out . They will be manageable / limited by admins. The Facebook group can become a very strong driver of visits to a website or fan page, of requests with commercial value, of notoriety: for this and for the reasons mentioned above, the group must be opened with a clear general marketing strategy, in which high-value contents are at the center of the project (from which the very first choice will originate, that is, whether to open a public, private or secret group).
User Generated Content. Encourage as many interventions and posts from registered members as possible: a group that works is a group that has a strong production of 2.0 content, from below. Only a small part of the ideas should come from the managers of the Facebook group. In addition to the aforementioned article, you can find more information on professional management of Facebook groups in these posts: 6 Revolutionary New Features of Facebook Ads Facebook Wants Your Leads: Chat, CRM & Facebook Groups Open and promote a FB group Facebook Groups in the Social Network Development Strategy If you need support in managing fan pages or Facebook groups, read our approach to Social Networks and contact us for a free initial consultation.