Your Distributor opens a new sales channel and gains access to the world of e-commerce by accessing YOUR entire market (plasterboard installer) that transacts digitally. On the other hand, you improve your customer experience by giving them the possibility of buying online and having it delivered to their home or even doing a click and collect in store.
The Distributor has its own or associated sales points and by being on the platform it automatically gives them the possibility of accessing the updated Pladur catalogue and their own catalogue digitally and in a 24/7 format. The Distributor does not become a "franchise" and decides itself which products to sell or not. It has control over its sales. Key factor.
For the Buyer , usually the independent installer, the ecuador lists advantages are also multiple. They can see the available stock in real time and the system assigns them the closest distributor with stock. In addition, predictive technology facilitates one of the great advantages and problems at the same time; customization, that is, being able to have their own price based on their purchase history and interaction with the Distributor. No buyer is the same.
The advantages for Pladur are many. Its , which sets it apart. It positions itself as a technological benchmark that adds value to the great brand it already was. It trains and enables its distributors and internal sales force, creating an increasingly customer-centric culture.
Finally, the power of Data, but Segmented, easily visualized, actionable and… manageable. Predictive technology and Artificial Intelligence have a wonderful breeding ground with this solution.