How to Make a Marketing Plan
But here are some guidelines on what an effective mobile list marketing plan should contain :
1) Business Analysis
Start by conducting a thorough investigation of the internal and external situation of your company or the project you are implementing. The ideal is to perform a SWOT analysis that will be the key to starting your marketing plan . This tool allows you to have a clear vision of the market and the business situation. The SWOT analysis consists of identifying four factors that can be summarized as follows.
Strengths: Identify your brand's strengths, highlighting the factors that make it stand out from the competition, such as:
Competitive advantage;
Large and loyal customer base;
Team of professionals.
Weaknesses: Think about what isn’t working well within your brand, where there is a perceived lack, where you are at a disadvantage compared to your competitors. Here are some examples:
There is no marketing strategy;
Lack of target segmentation;
Limitations in product offerings.
Threats: Try to examine the market threats that are endangering your brand or reducing its market share. For example:
High competition;
Entry of new competitors;
Economic crisis.
Opportunities: What opportunities exist in the market for the products or services you offer? For example:
New trend;
Low competition;