What does EAT mean and why is it so important?
Google EAT is more than just an acronym. Behind these three letters are the pillars that define the quality of a page or content on the web.
First of all, EAT is an acronym that stands for Expertise, Authoritativeness and Trustworthiness. These are the three main criteria that search engines like Google consider when evaluating the quality of a website and determining its position in search results.
In recent years, Google has increasingly focused on providing relevant and trustworthy search results to users. And EAT plays a pivotal role in this process. Sites that malaysia email list demonstrate strong expertise, authority, and trust are more likely to stand out in search results and attract more organic traffic.
Experience (Specialization)
Imagine you own an accounting firm. If the pages and content are signed by an experienced accountant, you will have a better chance of being seen as an authority on the subject. Specialization is acquired over time and experience. In this way, the more you get involved in a subject, the more your expertise grows.
Therefore, for your website to be considered a reliable source of information, it is crucial to demonstrate expertise in your niche. This can be achieved by creating high-quality content based on solid and up-to-date research. Make sure your authors have in-depth knowledge about the topics they cover and avoid inaccurate or outdated information.
The importance of credibility in experience
The crucial point regarding credibility is user perception. Your content must be accurate and your website must be trustworthy. You can achieve this by citing reliable sources, including verifiable data and statistics, and being transparent about the authorship of the content.
So, create videos, write guest posts on websites in the field, and share your knowledge. Sign your name and build your position of authority.
Authority
It is not enough to be an accountant on an accounting website. The content must be comprehensive and satisfy search intents. Therefore, the authority of a website is determined by its online reputation and the number of quality backlinks it receives from other relevant websites. To increase the authority of your website, focus on creating valuable and original content that is worthy of being shared by other websites and influencers in your niche.
Factors that influence website authority
In addition to backlinks, other factors can influence your site's authority, including the amount of time users spend on your site, bounce rate, and how often content is updated. By keeping your website up to date and attracting visitors with relevant content, you can increase your authority with search engines.
Integrity
Trust is essential to keeping users on your site and encouraging them to return in the future. So make sure your website is professionally designed and easy to navigate, and includes contact information and privacy policies to reassure visitors about the security of their personal information.
Another important point is customer reviews and testimonials. After all, satisfied customers can be powerful tools for building trust with your website visitors. Encourage customers to leave positive feedback and highlight these reviews on your website to show users that others trust and value your company.
EAT and search algorithms
Search algorithms use a variety of signals to evaluate a site’s EAT, including content quality, author reputation, domain authority, and user experience. By optimizing your website for EAT, you increase your chances of ranking well in search results and attracting more organic traffic.