Did you know that 61 percent of companies say lead generation is their biggest challenge? Small and medium-sized businesses find it particularly difficult to generate qualified leads because their resources and available communication channels are limited.
But is it really that difficult to find new leads?
Yes, if you are not familiar with the right lead generation strategies . However, with the right tools, systems and strategies, lead generation becomes a breeze. Let's look at some proven ways your sales team can generate leads so your SMB never has to look for new customers again.
Why lead generation is important
A lead is a person or company that you have the potential to acquire as a customer. Lead generation is a critical factor in the survival and growth of small businesses. Healthy, thriving businesses have a full sales pipeline of leads that they are continually converting into customers. This not only generates revenue, but also allows them to plan for the longer term and make plans for business growth.
In comparison, companies that do not generate new leads are often on the verge of collapse. Without customers, they cannot operate profitably and cannot develop long-term growth plans.
What to look for in your leads
Not all leads are good leads for your business. You need france telegram mobile phone number list to thoroughly analyze interested people and develop a system to identify and qualify the most relevant leads for your business.
In general, high-quality leads have a need for the solutions you offer and are interested in doing business with you. In addition, these leads should be in your industry and have the budget and volume of business to make it worth your time.
With customer relationship management software, or CRM for short, you can easily develop a sophisticated system for lead scoring and lead qualification. A sales CRM helps you automate the lead generation process and organize and score leads from different sources. This allows you to identify at a glance the most promising leads that your sales team should contact first.
How to generate leads for your SME
Now you know what types of leads to look for and how to evaluate them, but how and where do you find leads? Here are some methods your sales team can use to effectively generate B2B leads.