Reviews are undoubtedly the most useful way to remove buyers' concerns regarding a product. Most people are influenced by product reviews when making a purchase.
The need for product reviewsWhether it is about popular brands or newcomers to the market, product reviews play a crucial role in e-commerce , especially when it comes to credibility. In the long run, credibility is one of the key elements that decide the success of brands.
Online stores and digital merchants often overlook the need and importance of product reviews, both professional reviews and those provided by customers after purchase.
Instead, their main concerns are the design of the website's appearance and the optimization of the payment process. But that doesn't matter if there aren't good reviews and opinions about the products, and that they are relevant and visible through search engines.
It all comes down to trust
The need for product reviews can be understood when looking at the statistics. 9 out of 10 consumers check online reviews before making a purchase. More importantly, up to 70% of consumers are encouraged to buy after reading a positive review.
The importance of product reviews can be boiled down to one word: trust. Before making a purchase, we all trust that our experience will be a good one. While other factors such as price, friendliness, and quality influence the purchasing decision, trust remains the most important.
This is true when shopping in brick-and-mortar stores, but it's even more important when shopping online. Not being able to see an item in person really changes the way we can relate to a product.
And if trust can take time to build in person, doing so online is even more difficult. That's why the two main reasons to trust a brand online are previous experience with that company and good reviews.
The need for product reviews
One review is good, but you can never have too many.
Reviews help businesses in many ways. Smart shoppers rarely buy a product without knowing how it will work for them. They read the good, the not-so-good, and especially the bad to make the all-important decision: Should I get the card?
The more favorable reviews a product has, the more convinced the buyer will be that they are making the right decision.
Customer reviews can also help boost a store's online presence. Since customer comments appear on each product page, reviews can help pages get found in search engines for certain keywords.
The need for product reviews
Additionally, if customers share products they have reviewed on their social media, this means greater exposure for those products and brands. More opinions and reviews mean greater exposure in the long run.
Reviews can also help brands better understand products. You can spend hours creating a product description, or years selling it (if you have a store), but chances are customers will notice things you never noticed.
That means your customers can give you great feedback, ideas for improvement, or even amazing marketing ideas!
How to get product reviews from customers?
All that said, unless you're selling a product that's going viral or controversial, getting customer reviews isn't easy. However, there are plenty of easy ways to encourage customers to tell the world what they think of the products they've purchased.
Start by asking customers directly
The best way to get product reviews is to simply ask c bulgaria mobile phone number list ustomers. It's best to be direct, because most of the time it's not that they don't want to leave reviews, but that they often don't remember to do so.
A week after receiving the product is a good time to ask them how it went. Emails and app notifications are the most popular methods to do this.
Simplify the procedure
Don't send customers to a form full of unnecessary fields. All you need is a name, an email address (for contact or verification purposes only), a rating, and the review.
If you feel it necessary, you can also ask customers to write a title (or heading) and provide a broad location (such as their city).
If you want customers to be able to include images or videos, use an upload feature that you've tested on multiple devices. The easier it is for customers to submit reviews, the more reviews you'll receive.
The need for product reviews
How to create professional reviews that are relevant?
When it comes to positioning a product through professional reviews, search engine algorithms play a key role.
When searching for product reviews, the first results usually have a higher quality level than the rest, but what are the criteria that the search engine uses to choose the featured reviews?
In Google's case, the first results tend to be very detailed product reviews, which provide relevant and new information to the customer. This means going much further than just showing technical specifications.