According to a HubSpot survey , 61% of marketing professionals cite generating traffic and leads as their top challenge.
A Gartner study indicates that companies that adopt an omnichannel marketing strategy experience a 91% increase in customer retention year over year.
Salesforce data shows that 73% of B2B buyers brazil phone number library expect companies to understand their unique needs and interests.
According to the Content Marketing Institute, 83% of B2B buyers prefer to obtain information about their purchases through digital content rather than through salespeople.
Keys to optimizing your sales funnel
“B2B companies must take an omnichannel approach to be present where their customers spend time. That means coordinating their online, offline, mobile and social media strategies.” – Pam Didner , Author of “Global Content Marketing.”
Optimizing your sales funnel relies heavily on effective integration between sales, marketing, and technology . From identifying potential customers to closing deals, it is crucial to adopt a holistic strategy that leverages available technological tools to optimize each stage of the sales process. Alignment between sales and marketing, smart use of technology, and customer-centricity are key to achieving success in an increasingly digitalized business environment.