Basically, Social Ads consists of creating ads in different formats and distributing them on social networks.
This practice aims to promote greater prominence for brands in the digital environment, drawing the attention of the target audience .
In each communication channel, it is cyprus phone number resource possible to create advertisements considering some particularities that meet the interests of the public, as well as the standards and algorithms of each social network.
Therefore, advertising on social media is one of the main strategies for standing out to the public, enabling several companies to generate profits.
Furthermore, due to the high market potential of these platforms, social networks such as Facebook, Instagram, LinkedIn and Twitter have their own AD platforms, enabling specific actions on each of them.
One of the benefits of investing in social ads in an integrated way, but using these dedicated channels is that the platforms generate relevant insights , helping in the creation of materials, ad engagement and audience segmentation.
This is because the data obtained indicates the preferences and interests of users and can help entrepreneurs ensure excellent segmentation and the creation of improved actions.
What are the types and benefits of social ads ?
The types of social ads are identified according to the social networks used, but generally consist of creating ads in different content formats, such as texts, images and videos .
Considering the main social media , the best known social ads are:
Facebook Ads
Facebook's advertising platform is considered one of the most complete on the internet.
This tool allows you to customize and manage campaigns according to the expected objectives and audience aspects. Thus, it is possible to segment ads according to:
age;
gender;
locality;
interests;
likes and interactions.
Regarding the format, sponsored content can be developed as: carousel, images, videos, instant messages, among others.
Payment on this platform can be made according to actions, number of clicks or impressions, and is defined when creating the campaign. The total cost and potential results can also be estimated when defining the advertising characteristics.