According to Delitsyn, these changes are most likely part of the agreements between VK and Yandex.
“The impact of the new “Yandex Search” label in the Mail.ru search bar will probably be less significant than previous changes in the search provider,” the expert believes.
An analyst at FG Finam recalled that all large companies that had their own search engines went through the process of abandoning their own search engines, with the exception of Google, Baidu, Microsoft and Yandex, which retained theirs.
"In order to support a competitive algeria whatsapp number list search engine for the mass user, you need, among other things, a server park of several million units - if you work on the global market, and several hundred thousand servers - if you work only in Russia. Without this, you will no longer be able to provide the level of comfort (relevance of answers, completeness of the database, response speed, speed of crawling sites, convenience of tips) that a modern user is accustomed to," says Delitsyn. "Entering the search market is more expensive than building a metallurgical plant or any other traditional enterprise. Google spends tens of billions of dollars a year just on updating server capacity. Moreover, it assembles servers on its own and increases the energy efficiency of data centers with the help of Deep Mind. Even in this area, it is very difficult to compete with such giants."
He noted that there is a big hunt on the market for talented specialists who are needed to solve new problems that developers have never encountered before. And therefore, about $20 billion a year is spent on paying salaries to all highly qualified specialists, of whom there are 187 thousand people at Google. And Mail.ru will be able to save significantly by using search as a service of a third-party provider.
In October 2021, the Mail.ru Group holding changed the brand of the ecosystem and the group of companies to VK. According to the holding's CEO Boris Dobrodeev, the rebranding was necessary because the ecosystem previously looked like "a set of disparate services" and the holding "really confused users."
to swap projects: the food delivery service Delivery Club became part of Yandex's business, and VK received Zen and Novosti. The content platforms were transferred to the dzen.ru portal, which retained the Yandex search bar and other services. Yandex also transferred its main page yandex․ru to the VK holding for 3 years. Yandex's main page became ya.ru.