Brand Lift measures Brand Lift by analyzing organic search traffic and using surveys to get direct consumer feedback on a brand’s hard-to-reach metrics. Search traffic helps show how many consumers search for keywords related to your brand, both after and after exposure to an ad campaign. Consumer feedback is directly reflected in metrics that show public perception and purchase intent about a brand and its products and services. Brand Lift is calculated between quantitative data like web analytics and softer metrics like brand awareness.
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How to Measure Brand Lift
How Does Brand Lift Work?
A prime example of a Brand Lift measurement botswana b2b leads tool is Google Consumer Surveys. When a brand runs video campaigns on YouTube, Google Consumer Surveys can help measure brand lift by providing quick, single-question surveys to viewers.
Google Consumer Surveys can also leverage Google’s network to place these Brand Lift surveys on various sites that ask consumers to complete surveys before moving on to the content they want to view. The surveys are served to a select audience and the results are aggregated for the advertiser in an easy-to-use platform.
How Does Brand Lift Work?
What is the Brand Lift Methodology?
Brand Lift’s testing methodology and large sample size can provide detailed analysis of the impact your campaigns have on how users feel about your product or brand. It’s important to divide your target audience into two similar groups, such as two demographics or geographic areas that behave similarly. Several metrics, each with different pieces of the puzzle that reflect consumer interest and intent, help strengthen brand perception. This includes, but is not limited to, some traditional metrics. We’ve explained brand lift features in a few headings below.