The next section of your web design proposal is written to show the client that you have listened carefully to what they had to say and that you understand their needs and pain points.
The problem statement section covers the reason behind this potential collaboration. Simply put, it explains why the client is looking for a new web design.
These reasons may include:
they want to add new features
they launch new products or services
they want to improve sales/user experience/Google rankings, etc.
If you have listened carefully, you will know how to list all the problems your customers are facing and do it according to priority. When your customers see that you are using their exact words to describe the problem, they will be more convinced that they can trust you.
You have defined the problem, and now you need armenia email data to offer the solution. The customer will want to know how you plan to address each of the problems you have previously defined.
This means you need to explain and justify the web design decisions you make. For example:
To improve customer engagement, we suggest adding CTA buttons to each page. The CTA buttons will be designed in brand colors, to...
So we suggest you follow this formula:
introduce your proposed solution
explain why you choose it
explain how it will make the changes to the existing design or make the new one unique
again, reflect on how it will solve a specific problem you have defined
The solutions you offer must be easy to understand. Focus on helping the customer understand and imagine what it will look like and how their new website will work with each newly added solution.