Having a lot of content on your site can be difficult to maintain. That’s why some companies decide to remove content from their site that they consider redundant or outdated. The goal of this effort is usually not only to reduce the time spent on website maintenance, but also to make it easier for visitors to see.
As logical as it may seem, you should be very careful about what content you remove. Some older articles can have a lot of quality backlinks and can be a uruguay email data significant source of traffic. By thoughtlessly deleting such content, you will not only lose these visitors, but also valuable backlinks, which can hurt your site’s search engine rankings.
Before making any changes to your website content, you should carefully consider the impact it could have on your business. If you remove entire pages, even those with content that ranks well in search engines for highly searched keywords, you could lose a large portion of your organic search traffic.
Inadvertent deletion of important parts of a website often occurs when multiple people are involved in managing the website. Especially in larger companies, website management is divided between several departments, often even including external agencies. This can have a negative impact on effective communication and planning. If search engine optimization is being handled by multiple entities at the same time, you should be careful.