Salesforce Italy 04/09/2021 4 minute read Share the article Baby Boomers vs. Millennials: If both generations are part of your customer base, can you offer them a different customer experience? These two segments of your customer base grew up in very different worlds. in their ideologies and views of the world around them. Below, we share some key insights from the “State of the Connected Customer” report to determine whether different generations have opposing views on the ideal customer experience.
Diversified customer support It is very difficult for panama number data companies to tailor marketing and customer service initiatives individually to each consumer. However, it is possible to leverage the specific interests of customers or the elements that unite them, for example the generation they belong to. We interviewed over 15,000 B2B and B2C consumers for the “State of the Connected Customer” report . One of our goals was to discover the typical needs and expectations of each generation included in the survey.
Companies are going through an intense period of digital transformation , driven by the expectations of their customers and the practical problems caused by events such as the COVID-19 pandemic. The very fact that no particular generational differences in expectations regarding digital innovation were detected further highlights the importance of this phenomenon. Here are the measures customers expect from companies in response to COVID-19: Offering new ways to access current products/services (e.