The 15% of daily searches represent 870,000,000 new searches that did not exist and on which no SEOs have probably positioned themselves. Better still, this figure is constantly increasing. Thus, we can say that it is wise to reduce the emphasis placed on the optimization of a single keyword to refocus on thematic content.
- Semantic fields: Position yourself on a keyword without integrating it into your content
SEO Brian Dean of Backlinko conducted a study of 1 million Google search results. He found that high-quality content that thoroughly covers a given topic can rank on the first page of Google, even if the keyword specified in the query is not used in the content .
So, instead of focusing on one keyword and repeating it over and over in your content, think about making your articles:
Original and unique;
Rich in semantics
With diverse media: Images / Infographics / Videos / Audio
Comprehensive and covering all aspects of your subject;
With numbers and statistics
With your own examples and anecdotes.
In this way, you will bring real added value croatia number data to your audience and Google will be likely to give more visibility to your content.
Moving from a keyword logic to a thematic approach
Moving from a keyword logic to a thematic approach
In its early days, Google's algorithm was much less efficient than the one we know today. Thus, to be visible in the search engine, it was enough to create content targeting a particular keyword, and to repeat it a large number of times in approximate French. Today, due to the quantity of information present on the internet, Google no longer has to deal with a shortage of content, but on the contrary with an avalanche of articles on all subjects. So how do you make a choice? I had the opportunity to explain to you in one of my blog articles the details of Google's 200 ranking factors . Today, I would particularly like to emphasize the quality of the content.