Tasks that a merchandiser does not usually take on include measures for packaging design or the design of commercials. However, social media marketing often plays a role for merchandisers when they want to present the store or a new collection, for example - after all, social networks are increasingly becoming an online presentation space for products.
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Why are merchandisers so important?
What is a merchandiser? romania email data Merchandisers are responsible for product presentation.
The fact is that 70% of purchasing decisions are made at the point of sale . Therefore, sales promotion measures in your store are indispensable! Larger companies in particular already rely on merchandisers, but smaller owner-operated retail stores (e.g. boutiques) also attach great importance to an attractive presentation of their products.
So if you want to make your products appealing to your customers, you should rely on a merchandiser. And if you're now thinking: "I can do that myself!", you shouldn't miss the following section. Because we'll now look at what training a merchandiser needs.
Reading tip: Find out how you can approach store design in your business in this article.
How do you become a merchandiser?
There is no special training for the job of merchandiser, but you should have a commercial apprenticeship or a commercial degree. Training as a marketing communications clerk or training as a commercial specialist are good foundations. If you would rather start studying, a marketing degree, a business administration degree or even a business psychology degree are suitable. The most important thing is that you have a feel for aesthetics and visually appealing design.