Although there are no mathematical formulas in marketing that allow us to predict with certainty the results of each applied strategy, the "Squid Game phenomenon" is the result of the perfect mix of bold and intuitive communication tactics that the producers and distributors of the series (or rather their marketing experts) have implemented, generating a chain reaction that is now impossible to stop.
A coincidence then? Absolutely not, but rather the benin telegram data output of what every motivated entrepreneur should do: believe in his product, rely on communication specialists and, above all, not be afraid to invest in digital.
Yes, you could be the next one to exponentially multiply your investment thanks to digital and its infinite opportunities. Want to discover some of the main marketing strategies used to push Squid Game?
There are many sophisticated communication tactics used to promote the series of life challenges. Let's try to understand what are the most important insights that have decreed the climb to the top.
Word of mouth
The so-called buzz marketing technique involves stimulating word of mouth to reach, in the shortest time possible, the largest group of users potentially interested in the product, service or – in this case – the series that you want to promote. The advertising launch of Squid Game was important, but it was its shock effect and its “excessive” plot that generated an infinite amount of discussions among friends, relatives and acquaintances.