There are many best practices in ecommerce email marketing. But these are best practices and sometimes doing the opposite will work better for your business. For example, it is a common suggestion to send your emails on Tuesdays and Thursdays and not send emails on the weekends. Why? Because people usually check their emails at work.
from Coschedule
However, as more and more people learn middle east mobile number list that weekdays are the best days to send, more and more emails are being received by your subscribers. Therefore, the exact opposite may be true for your business. The same goes for the time of day you send emails.
Personalize and segment
Most people send the same email to everyone. However, you should address different messages to different people. For example, the message you send to someone who last purchased last week might be different from the message you send to someone who last purchased 6 months ago.
Tools like Hello Bar let you set up targeting to easily organize your list into different buckets. And tools like Klaviyo let you personalize emails to different segments based on behaviors or demographics or more.
Targeted popup from Hello Bar
Add value
Just like growing your list, increasing the engagement and effectiveness of your ecommerce email marketing depends on you consistently adding value. Educate and then sell, rather than just sell.
Use email to increase sales of recent purchases
Don’t forget to use your email marketing to help you upsell on recent orders. For example, if someone just ordered flowers from Jim’s Flower Shop, Jim could send them a coupon to send another order to someone right away. When someone buys flowers for their mom and receives an email to buy flowers for another loved one with a 30% off coupon that expires in 30 minutes, this can increase their average order value.
Harry's Upsell Email Example
Email Marketing Automation for Your Online Store to Build Loyalty
I know that sounds like a lot of work. And, well, it is. But the good news is that there are many tools you can use to automate your email marketing for ecommerce efforts. It’s all about choosing the right tools and then using those tools to automate the process of personalizing and targeting based on user behavior and context.
Use a tool like Hello Bar to automate the process of building your email list and test different messages and designs to do so.
Tools like Hello Bar can automate the process of building your email list. It’s best to test a few different messages and placements of these email capture units, but once you find what works, you can watch emails flow every day.
Use an email provider that allows you to personalize and segment messages based on behaviors.
Most email providers do this now, but make sure you can personalize and segment your messages. It has become easier to do so, so there is no reason why you can't add it to your email marketing strategy.