User actions that reflect how the user behaves on the site. They are taken into account by search engines when assessing the overall quality of the site in order to raise or lower it in the search results. Behavioral factors are an indicator of how interesting your offer is to visitors, whether the site is convenient and informative.
Some types of behavioral factors:
bounce rate;
time spent on each page;
number of pages viewed;
website traffic;
interaction with website elements, etc.
Marketer's Dictionary:
An example of behavioral factors in a Google Analytics report
Search engine results (SERP)
Search engine results page — the search results page. This is what you see after entering a query into the search engine and pressing Enter.
Structure of the search results page:
the top and bottom are usually occupied by contextual advertising blocks;
results that do not have the “Advertisement” mark special database are classified as organic results - a site can get into the top of the organic results through SEO efforts (see SEO );
shortcuts - quick answers to questions, currency exchange rate calculations, explanation of terms;
related queries - reformulations and clarifications of a query, queries similar to it;
controls.
Half life
Time, with the passage of which the value of interaction gradually weakens. The closer to the conversion, the more valuable the channel that brought it. For example, a user first came to your site a year ago from a mailing list, but did not buy anything. A repeat visit took place yesterday from contextual advertising, and the same visitor made an order. It is clear that the mailing list has little to do with this sale, unlike contextual advertising.
Half-life is available in Google Analytics in the "Time-lapse" attribution model (see Attribution models). Also, in Ringostat end-to-end analytics, you can set a half-life based on your sales cycle. This will help you avoid overestimating conversions that were too long ago and had little impact on the deal.