According to Frederick Herzberg's two-factor theory, there are motivators – events that tend to inspire people, and whose absence or negative manifestation is not likely to be viewed as a deficiency. And there are hygiene factors – events whose absence or negative manifestation is viewed as a deficiency, and whose positive manifestation rarely leads to enthusiasm. An acknowledgement of receipt is clearly a hygiene factor.
This means that anything forgotten or done wrong here will leave a very bad taste in the mouths of applicants.
However, it's much more difficult to achieve a positive impact on applicants with a great acknowledgment. However, we'll explain how it can be done here.
Can I strengthen my employer brand with the confirmation chile telemarketing data of receipt?
To answer the question straight away: Yes, you can add value to your employer brand with a well-written and carefully worded confirmation of receipt. When you consider that this approach reaches every applicant, and usually requires no additional effort, as long as the confirmation of receipt is sent automatically, it would be negligent to use a run-of-the-mill response.
But there's another way. If I really put myself in the applicant's shoes, I'll quickly find many things that would make sense in an acknowledgment of employment. At the same time, there are certainly other topics I, as an employer, would like to convey that could also be a useful addition. We'll read below what these might be in concrete terms.
5 tips for a really good confirmation of receipt for applications
Personal contact:
Acknowledgements often seem bureaucratic and impersonal. This can be changed by personalizing the email and adding a contact person who briefly introduces themselves, ideally with a small photo. This allows you to establish a more personal connection with the applicant.
Next Steps:
After applying, applicants naturally want to know what the next steps are. Even if you've already described the process on your website, it's still a good idea to briefly outline the next steps. You'll receive feedback within the next x days or weeks. This will be followed by x in-person interviews, phone interviews, online tests, assessment centers, etc.