But in reality, this is a big assumption and often a missed opportunity to do better. SEO tools let us believe that the searcher wants to achieve a specific task, so they label the search query accordingly. This is not true, and it results in a huge simplification that often misses the point of the search intent. In reality, unless your are looking at a specific keyword where the intent is crystal clear (which is extremely rare), with a keyword search you want to complete one or more tasks. The logic is not “Keyword A leads to intent A”.
It’s more like “Keywords A should help me accomplish task A”. These tasks can include one or more of the three intent categories. There are many reasons why a prospect wants Canada Phone Number List to search for a keyword. They don’t just fall under the “informational” category. Instead, they are trying to accomplish a task. Another way of saying this is that most prospects start a journey that ends somewhere on the Internet. They want to be educated AND fulfill their task. They’re looking to accomplish something with a search where often their level of knowledge is very low.
And therefore, they need to perform more than one search, starting from , for example, “how to cure a wound” and ending in “which product is better for a wound” or “alcohol free products for wounds”. Therefore, I think a more effective keywords research project should prioritise the searcher task accomplishment to capture the underlying goals. We need to capture the entire buying process which means capturing people who are searching for a solution to their problem, but they don’t know what the solution looks like. How this concept would be applied to my SEO consultancy business Let us imagine that I need to build a keywords research project for targeting businesses looking for SEO consultants.