As any seasoned marketer knows, working with influencers over time is fraught with challenges and issues. In addition to the above, there are issues related to influencer behavior and conduct, such as misrepresenting the brand's message, outrageous behavior, or even small "mistakes" that have major consequences for the brand's reputation.
It is recommended that when drafting the Indonesia Phone Number Database contract, include a clause stating the brand's expectations regarding the influencer's behavior, appearance, attitude, or expression, and hold the influencer accountable for their mistakes.
For sports influencers, for example, it might be stated that they should not change their weight, hairstyle, or engage in controversial social issues. This may sound a bit harsh, but the idea is to ensure that the influencer maintains a consistent tone and tone throughout the campaign. Typically, it states what topics they should avoid, such as racial, reproductive, animal, political, or any other topic that could reflect negatively on the influencer or brand.